© 2003
Whalen & Associates

Market research is a critical part of strategic planning. Market research helps you understand the environment in which your business or nonprofit organization operates. To make informed decisions during the strategic thinking activities, it is imperative that you have current and accurate information about the factors and trends that are impacting your organization. The decisions you make are only as good as the information upon which they are based.

W&A provides a variety of market research activities to help our clients assess their marketplace and the forces impacting their organization or individual life.

Some of the types of research activities that Whalen & Associates offers are:

Focus Group Facilitation
Online Surveys
Industry Studies
Benchmarking & Best Practices Research
Onsite Interviews and Surveys
Competitive Response
Rapid Response
Customer Satisfaction Studies

You can select a single type of research or combine several to enhance your overall understanding of your marketplace. We involve you in the design of the activity. we will incorporate your administrative support to reduce your costs. If your staff is already booked to the maximum, we can handle the activity from start to finish.

For more information about our market research services, Contact Us.