Areas of Expertise

• Optimizing Intellectual Capital
• Applied Cognitive Neuroscience
• Developing People and Systems
• Applying Technology to Solve Business Problems

More about Linda:

As president of Xyte, Inc., Linda assists companies in developing customized solutions to mission-critical problems by focusing on strategy, technology, people and systems.  She draws upon her 30 years of study in cognition, education and technology experience to maximize the intellectual capital of her clients and enhance their bottom lines.

In understanding the new economy, Linda recognizes the value of utilizing intellectual capital and technology in solving business problems and has created an environment, where ideas flourish and a plan leads to results.

Prior to Xyte, Inc. Linda served as president and CEO of Expct, one of the first PC training and consulting companies in the U.S. Starting in 1981, she grew the company to include both service and products before selling it to Inacom, a high-tech company, in 1998.  While at Expct, Linda specialized in the automation of business systems and the development of interactive multimedia software that dramatically reduced training costs and improved productivity for her clients.  During her tenure, Expct trained several hundred thousand employees for companies such as AT&T, Kraft Foods and American Family Insurance as well as smaller firms. She is also a former Superintendent of a K-12 school district.

Linda received her doctorate from the University of Wisconsin-Madison and believes that cognitive neuroscience can be applied to produce practical solutions for business.

Throughout her 30-year career as an entrepreneurial CEO, Linda has focused on finding new ways to use technology to benefit people and the organizations they work in.  She believes in hiring talented, creative people and turning them loose to think outside the box, take risks and break new ground.  A noted consultant, lecturer and published author, she is active in several professional organizations and has won numerous awards from civic organizations.  Currently she is an active member of the Board of Advisors for the University of Wisconsin.

Linda works with the military to quantify the human capital of the Army soldier and Navy sailor. She is a member of the Army's Objective Force Soldier Executive Board and works with the Army's Human Dimension Lab.